What is search engine optimization (SEO)?

A process that keeps a web site's ranking high in a search engines through keyword research, link building and good content.

Why is search engine marketing important?

Searchers now have literally billions of web sites to look through and the best way to access them is through a search engine. If your web site does not appear within Googles 1st page for your key words the chances of someone viewing your site is very small.

What is a keyword?

The word or phrase that relates to a specific area of your web site. Keywords or phrases are used to construct a search statement to find information in a search engine.

What is link building?

The process of building a network of web sites that link back to another web site your supplier might have your link on their web page. etc.

Why are links important?

A web site that has a high number of quality links receives a greater page ranking with Google.